Prashanth's Product Blog

In this post, I wanted to concentrate on one specific aspect of greenfield and redesign projects: how to begin designing the initial prototypes. No matter how many architects and product designers work on the project, I believe the PM is central to this stage.

We all understand that customer interviews are solid gold for PMs. And yet, many of us don’t know/use some of the basic techniques for these meetings.

If you are a B2B product manager, you have probably played salesperson, solution consultant, and key account manager, at some point in your product’s journey. Don’t worry, you’re not alone! And, particularly in the large-ticket B2B product space, this is an essential part of your role.

Some insight from our experience on one of the most frustrating areas in mobile UX.

It's not that hard to keep in constant touch with your customers.

We have spent the last 18 months building multiple mobile apps for India. We have built subscription-based, work-related apps for mass-market consumers as well as large businesses. This has taken us through 9 complete product/design cycles, and countless incremental changes.